Celebrating Culinary Excellence at HORECA Lebanon's 28th Edition

 HORECA Lebanon, the annual hub for the hospitality and foodservice industries, marked its 28th edition at the Seaside Arena in Beirut with a celebration of culinary excellence. The event was a tribute a remarkable individual whose contributions have left a lasting impact on the culinary and hospitality sectors: Hala Matar Choufany.

Hala Matar Choufany, president of HVS Middle East, Africa and South Asia, received an Industry Excellence Award, recognizing her contributions to the hospitality industry. With over two decades of experience, Choufany has advised on more than 5,000 hospitality and mixed-use projects across Europe, the Middle East, Africa, and Asia, shaping the industry's landscape with her expertise in asset valuation, acquisitions, asset management and strategic investments.

In her speech honoring Choufany, Joumana Dammous-Salame, managing director of Hospitality Services, HORECA organizer, said: “Today, as we celebrate Hala's achievements and contributions, let us be inspired by her dedication, professionalism and unwavering commitment to building the future of our industry, with a focus on excellence and equality. 

In her acceptance speech, Choufany said: "I am deeply honored to receive this recognition from HORECA Lebanon," said Choufany. "It reflects the dedication of our team at HVS and our steadfast commitment to excellence in the hospitality sector."

HORECA Lebanon serves as the annual meeting place for the hospitality and foodservice industries, providing a platform for professionals to connect, share knowledge, and showcase innovative products and services. The event, featuring culinary competitions, masterclasses, and networking opportunities, is a must-attend for anyone in the hospitality sector